Do you ever get the feeling that you’re writing graffiti in cyberspace?
I get this disconnected feeling when I post a status update on Facebook, Twitter or LinkedIn. There’s certainly an art to writing a one sentence blurb that expresses something about your life, perspective or the world around you. But is there a point to status updates? Is it merely a social convenience or could it advance your career?
The basic idea of a status update is to say something of interest about your life, or about the world around you to your social network contacts. Sure, it’s easy to write, “Headed to lunch in the city.” But that’s not going to interest your “followers,” who prefer to read witty or insightful comments, links to compelling articles or hot new websites.
Is anyone getting ahead in the social media world by offering status updates? I asked several savvy social networkers why they update their contacts more than once or twice a day. What’s the ROI on status updates?
