Comments on: What’s Your Next Employer’s Signature Experience? http://www.myglobalcareer.com/2009/06/29/having-a-purple-cow-work-experience/ Advancing your career in the global economy. Wed, 10 Mar 2010 17:40:32 -0800 http://wordpress.org/?v=abc hourly 1 http://www.myglobalcareer.com/wp-content/themes/myglobalcareer/_media/_global/logo.gif My Global Career: Advancing your career in the global economy. http://www.myglobalcareer.com By: Tara @ RB http://www.myglobalcareer.com/2009/06/29/having-a-purple-cow-work-experience/comment-page-1/#comment-15684 Tara @ RB Tue, 30 Jun 2009 13:54:47 +0000 http://www.myglobalcareer.com/archives/2007/03/26/having-a-purple-cow-work-experience/#comment-15684 This is a really interesting article. I am sure more and more companies are getting savvy to this issue of being open and transparent because they too want to ensure they attract the right candidates and have people working for them who align with their 'preferences and aspirations'. And using online social media is one way of throwing their doors open in a sort of 'open day' for prospective employees. It's easier than ever to take a peek through the window of an employer now with the likes of Facebook pages, Twitter and employee blogs. I am working with the global consumer goods firm Reckitt Benckiser to raise the awareness of their brand to early career professionals and they are now utilising these mediums with the explicit aim of showing graduates etc exactly what they can expect from working there. RB recognises that their working culture isn't for everyone (they demand bold, daring people who are results driven, thrive on early responsibility and relish thinking on their feet) but by going down this awareness-raising route they can be sure that the people who do want that sort of career can gain a clear insight into exactly what is out there for them. Like Tamara says, it is better to give candidates a clearer sense of what it is like to work for you so they can best decide if your company really is the one for them. This is a really interesting article.
I am sure more and more companies are getting savvy to this issue of being open and transparent because they too want to ensure they attract the right candidates and have people working for them who align with their ‘preferences and aspirations’.

And using online social media is one way of throwing their doors open in a sort of ‘open day’ for prospective employees.
It’s easier than ever to take a peek through the window of an employer now with the likes of Facebook pages, Twitter and employee blogs.

I am working with the global consumer goods firm Reckitt Benckiser to raise the awareness of their brand to early career professionals and they are now utilising these mediums with the explicit aim of showing graduates etc exactly what they can expect from working there.
RB recognises that their working culture isn’t for everyone (they demand bold, daring people who are results driven, thrive on early responsibility and relish thinking on their feet) but by going down this awareness-raising route they can be sure that the people who do want that sort of career can gain a clear insight into exactly what is out there for them.

Like Tamara says, it is better to give candidates a clearer sense of what it is like to work for you so they can best decide if your company really is the one for them.

]]> By: Tamara Erickson http://www.myglobalcareer.com/2009/06/29/having-a-purple-cow-work-experience/comment-page-1/#comment-30 Tamara Erickson Tue, 27 Mar 2007 11:55:23 +0000 http://www.myglobalcareer.com/archives/2007/03/26/having-a-purple-cow-work-experience/#comment-30 Hi Rusty -- Lynda and I completely share your concern that today its almost impossible to tell one corporate giant from another. Companies (unwisely, in our view) put their energy into their ability to select the "right" employees. Our experience is that they'd be better off to put their energy into helping YOU select them -- by giving you a much clearer sense of what its like to work there before you join or, at a minimum, very early in the process. They need to think about creating a distinctive way of doing things that some (but not all) people will LOVE, rather than trying to do a little bit of everything that no one really cares about. Thanks for the discussion! Hi Rusty — Lynda and I completely share your concern that today its almost impossible to tell one corporate giant from another. Companies (unwisely, in our view) put their energy into their ability to select the “right” employees. Our experience is that they’d be better off to put their energy into helping YOU select them — by giving you a much clearer sense of what its like to work there before you join or, at a minimum, very early in the process. They need to think about creating a distinctive way of doing things that some (but not all) people will LOVE, rather than trying to do a little bit of everything that no one really cares about. Thanks for the discussion!

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