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We look for star quality in politicians and actors, but rarely do we find it among corporate leaders. And, no, we’re not just talking about good looks. The quality known as charisma is an intangible, but valuable career asset, too.
Does it translate well from one culture to another? “The notion of charisma is extremely culture-specific,” says Olivia Fox Cabane, executive director of Spitfire Communications, who coaches leaders on this topic. “Be cautious with taking what has worked at home and trying to work it abroad. A big part of American charisma is making yourself look human and vulnerable – that can be suicide in Germany.”
Cabane, a 28-year-old entrepreneur, lawyer and author, who has two passports (U.S. & France), holds three degrees from two countries and is fluent in four languages, is one of the few among us who has shopped on different continents for where to live. Cabane, who has lived and worked in seven countries on three continents, says she evaluated countries on the basis of where her personal charisma would work best. She loves France, but felt that “lacking gray hair” she would never be taken seriously there.
She has gone to some extremes to win people over. “When I first started lecturing at the United Nations I was 24-years-old,” says Cabane. “I knew that I couldn’t go in there with my 24-year-old face and be listened to with any degree of respect – so I wore stage makeup.”


