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What do you look for in a good corporate careers site? Good jobs, certainly. A design that’s easy to navigate? Information about what it’s like to work at the company?

Most companies forget that last point or possibly they don’t know where to start.

Deutsche Bank delivered on all of the above when it created several Web-based videos of employees talking about why they work there.

And having checked it out, I can see why Deutsche Bank was proclaimed the best corporate careers site by a group of students, recent graduates and Swedish researchers.  

Potentialpark Communications, a Swedish-based research and consulting firm, says that it surveyed 1,800 U.S. students and recent graduates in an effort to identify the leading corporate careers sites. The sites were evaluated for six criteria: Usability, Employer Branding, Talent Relationship Building, Application Management, Recruitment Process, and Assessment & Individual Feedback. The complete list of winners is here.

One of the researchers told me that the use of corporate videos is on the rise. “Already about one third of the rated companies uses videos, for example to present possible future colleagues, a walk through the office or the day-to-day work,” says Potentialpark’s Magdalena Knott. “The use of blogs, pod casts and web casts has not advanced too far until now, but the importance is rising.”

Here’s the Top 10 U.S. Corporate Career Websites

1. Deutsche Bank
2. Microsoft
3. BCG (Boston Consulting Group)
4. Merrill Lynch
5. Accenture
6. Charles Schwab
7. UBS
8. Booz Allen Hamilton
9. Intel
10. Bertelsmann

Source: Potentialpark Communications

Interestingly, in the European version of this annual study, Deutsche Bank, a German company, placed in seventh. Go figure. The European winner was Deutsche Post World Net, a logistics company.

Here’s the Top 10 European Corporate Career Websites

1. DPWN
2. ABB       
3. IBM       
4. Accenture          
5. PwC
6. Vodafone           
7. Deutsche Bank
8. BCG      
9. UBS       
10. Shell     

Source: Potentialpark Communications

We asked Potentialpark to break down for us the winners in several vertical industries:

•         Investment Banking, Deutsche Bank
•         Consumer Goods, Procter & Gamble
•         High Tech, Intel
•         Audit & Accounting, Deloitte

Which characteristics do you value the most in a corporate careers site? Which ones do you like best and why?