You can’t fault popularity contests - they’re so democratic. But are they a useful way to help job seekers find a job?
Universum, a Swedish research firm, fields an annual study of MBA students on behalf of Fortune that ranks the 25 most popular potential employers. The MBA graduates who participated were asked to list their top five potential employers.
The exercise yielded no surprises: These are all blue chip companies known for high growth, excellent management and intellectual property. You can’t blame anyone for wanting to work at Google or GE or even No. 25, Coca-Cola. Of course, if you like large corporations, there are more than 1,700 billion dollar-size firms to choose from in the U.S. alone.






