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Until fairly recently the main measure of a company’s success was determined by its financial bottom line. Was it making a profit or was it sustaining losses? Although companies have been managing their activities by using their financial profits as their guiding light for a very long time, many stakeholders have sustained losses while the company’s shareholders have celebrated their wins.
Times are changing, and the way companies measure their success is too. Now in addition to watching financial outcomes, companies are assessing their impact on their physical surroundings and their community as well. When companies pay attention to the people they touch, the environment they impact, and the profits they make, leaders make more sustainable decisions overall. In fact, this way of doing business is causing companies to rethink how they produce their products and provide their services. In the process, the entire company system is becoming stronger.
Although the term triple bottom line may refer to specific reporting requirements, often it is used as shorthand for ventures that are socially responsible, green, and profitable.
Finding Triple Bottom Line Companies
With your desire to work for a sustainable, triple-bottom-line company — one that pays attention not just to profit but also to social and environmental impact — and that matches your career goals, you need a strategy to uncover companies in your area that fit the bill.
However, there aren’t many green/sustainable/triple bottom line company lists out there yet. To find these organizations, you must do your own legwork. To put yourself in the right frame of mind for this project, retire your job seeker persona for now and step into your detective alter ego. During this phase, you must be driven to uncover clues and follow them up to find what you’re looking for.

