This spring’s class of college graduates is part of a whole new generation – the Millennials.The mistake would be to assume they are like the generations that have gone before them.
In our new book The M-Factor we help leaders understand how best to recruit, retain, manage, and motivate this next great generation. We believe that the events and conditions that happen during the formative years of a generation shape who they will become as employees. Here are three of our favorite facts that we think employers should know:
79 percent of college freshman were accepted by their No. 1 college.
Many Millennials are used to getting what they want. College freshmen born around 1991 grew up in a time when things were plentiful, and most aren’t willing to settle for less than the best. Even in a down economy, we find that Millennials are still being choosy about which entry-level job is right for them. And if they can’t find it, rather than settle for less, many are opting for alternatives like travel or grad school.
Smart employers are realizing that, while the economy may be buying them time, Millennials are not going to fundamentally change in the long run. If you want to attract and keep the best and the brightest, you still need to show Millennials why you should be their number one choice.

